B2B Tech Marketing Strategies

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About Kieran

Kieran Taylor is a 20 year veteran of high-tech marketing with managerial and individual contributor roles at early stage start-ups as well as large publicly-traded companies.  His experience runs the gamut of sales enablement, product management and marketing, demand generation, corporate communications, partner marketing and competitive intelligence.

Taylor led North American product marketing efforts for Day Software until Adobe Systems acquisition of Day in late 2010. Focused on the growing CEM (Customer Experience Management) market and specifically Day’s Java-based CQ5 Web Content Management software, Taylor's responsibilities as Senior Director included corporate awareness, product marketing, field enablement and partner marketing.

Prior to Day, Taylor was Senior Director of Global Marketing at Akamai Technologies with oversight of go to market strategy, industry marketing, channel marketing and demand generation programs for Akamai's entire solutions portfolio. During a 10-year tenure at Akamai, Taylor worked intimately with field sales to improve productivity and close rates.  Before leaving Akamai, Taylor led awareness generation plans to establish Akamai's expertise in the areas Cloud Computing and security services.  Taylor also worked in Akamai product management to deliver innovations including J2EE-based EdgeComputing and the open-standard Edge Side Includes (ESI), a markup language for dynamic content assembly and delivery at the edge, in use today by many leading enterprises.

Prior to Akamai, Kieran led product marketing and management at DataPower Technology, a startup specializing in XML/XSLT processing acceleration that was successfully acquired by IBM.   

During his tenure at at Nortel Networks and Bay Networks Taylor led marketing for VPN and remote access technologies within the Internet and Telecom business groups of those companies. 

Taylor was a broadband consultant to major service providers while at TeleChoice Inc. where he helped MCI, Sprint, Alcatel and others design product and service marketing strategies. 

As a Penn State Print Journalism major, Taylor began his career as the Wide Area Networks editor for publications at McGraw Hill where he authored hundreds of articles focused on telecommunications, IP and Web infrastructure.

Specialties

  • High-tech product marketing and product management with specialty focus on Internet technologies
  • Marketing expertise for Cloud Computing, WCM, CDNs, internet infrastructure, distributed computing
  • Intimate knowledge of Web Services, XML/XSLT, SOA and J2EE enterprise software.
  • Unique expertise in product design, launch and positioning of services, software and hardware
  • Proven experience in go to market planning, execution of outbound marketing plans through awareness and demand generation.
  • Strong written communications skills, experienced public speaker
  • Highly motivated in both individual contributor and managerial roles

LinkedIn Profile 

http://www.linkedin.com/in/kierantaylor

 

 

 

 

 

 

 

 

 

 

 

 

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